![]() Wait at least a week, or when you notice a slow down in adoption, to send this follow-up email to remind your audience of your new product. One+ week later - Follow-Up: Time for the #ICYMI email.Don’t forget to include social share buttons so that customers can help spread the word. Launch Day: Toss the confetti-it’s your product’s birthday! Share your enthusiasm with your audience, so that they are excited to make a purchase or upgrade to the latest version.Include photos of your new product or screenshots and provide the exact release date and pre-order information. Tell your audience exactly what is coming and when. you are ending the suspense from your previous email. One week before launch - Announce the Product: This is the big moment.Don’t send this email more than two weeks before launch (unless you send more than one teaser email), or you’ll risk your audience forgetting about the product launch. You can hint at the problem that your product is going to solve. Two weeks before launch - Build Anticipation: This teaser email lets your audience know that something new is coming without giving away too much.The success of these emails has to do with both the timing and the messaging. If you send a single email, you risk your message being lost or not being memorable. Your product launch announcement should not occur in a single email, but rather a series of emails. You need to look at the entire campaign and make it engaging for a variety of users-from those who are eagerly waiting to those who barely know your brand. Making one aspect of your launch email compelling isn’t enough. Your product launch emails should catch your audience’s attention so that they want to learn more about your upcoming release. Event invitations can be for an upcoming webinar series or a special launch party.Įach of these emails has a slightly different spin, but they’re all working toward the same goal of educating your customers about your new product and when it will be available.Future sales emails make your customers aware of special pricing upon release.Pre-order emails allow your customers to guarantee receipt of your product and can build hype.Feature announcements let your customers know that you’ve added cool new functionality to your product.Product release emails inform your customers about a new product or new version of an existing product.But there are actually different types of product launch emails that each have a distinct purpose. ![]() You’re making an announcement about something new. The purpose of a product launch email may seem straightforward. What are different types of product launch emails? That said, there are actually different types of product launch emails that each have a distinct purpose. A good product launch email reveals just enough to boost awareness and pique curiosity. The idea is to provide insight into how the new product update can benefit current and potential customers. What is a product launch email?Ī product launch email is an email a company sends to its customers or subscribers announcing either a new product or a feature and offering adequate details about the launch. To get your message across, you need product launch emails-yes, plural-that pique the interest of your audience and get them excited about what you’re offering. The reality is that email inboxes are flooded. You know the value of your new product inside and out, so you assume that customers will instantly see its value, too, and be thrilled to try it out. ![]() After doing so much work to get to launch day, companies sometimes make the mistake of treating a product launch email as an afterthought. only to get a lukewarm reception, which may leave you wondering: what went wrong? Too many great products have flopped because of a lousy release. ![]() You release the product into the world and send out an email announcement. You’ve poured your blood, sweat, and tears into a new product. ![]()
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